DGS created a flexible and robust technology platform that supports a wide array of Industry verticals. Each area is supported by a dynamic and seasoned team of industry professionals that deliver on the concept – Deliberate by Design. Understanding the vertical, capturing business requirements we then apply our deep industry experience to create the supporting technology to meet and exceed our client’s business needs.

Digital Direct Marketing Technology

• Paid Search Targeting
  Our robust technology engine monitors Bid Targets and their positions continuously allowing DGS to remain in the optimal position that drives profitable leads and conversions for our clients.
• Tracking from the Impressions Level
  To support detailed reporting and maintain the ideal position for our clients we track each impression at the keyword performance level through the conversion process. DGS is the industry leader with our ability to drive profitable revenues and orders for our clients.
• Landing Page
  Flexibility is what defines our landing pages. Using a proven method of ‘flexible’ slot technology, DGS has the ability to apply external attributes to drive relevant and timely messaging within the landing page.
• Data Capture
  The ability to analyze and leverage data is critical to supporting profitable revenue for our clients. DGS possesses both the knowledge and capabilities to accurately identify and understand the customer base. We leverage explicit and passive customer behavior attributes and apply this data driven knowledge to enhance current as well as future campaigns.
• Retargeting Capabilities
  Retargeting an interested consumer is critically important. DGS has the expertise to evaluate and retarget prospective consumers that have previously engaged our technology assets. Touchpoint areas: Landing Pages, Store Fronts, Buys Flows and Cart Abandonment.
• Persona and Demographic Overlay Analysis
  Proactively understanding who your target customer is and the ability to instantly modify messaging and offer structure to increase propensity to buy is a game changer in Digital Direct Response Marketing. DGS is the leader in this space with our ability to leverage this data. Contact us to find out how this capability can benefit you and your business objectives.